YourTrek was an interactive website and application proposal for Claremont Graduate University’s User Experience Strategy and Design (CGU 350UX) course. During this course we had to create our own UX product for a final project geared towards the generation of a speicif value innovation proposition that solved a hypothesized and validated user problem in the LA county area.
During a period of custormer discovery provisional personas were established, user interviews were carryied out, and competitive analyses on products currently in the market were completed. Consequently, during the course we used our time learning how to conduct competitive analyses and present executive competitive analysis briefs.
For a PDF version of the Competitive Analysis press the PDF button at the top of the screen above.
For a link to a slide deck presentation of the Executive Competitive Analysis Brief press the Slides button at the top of the screen above.
Christopher J. Schmank
Instructor/Assistant ProfessorUser Experience Researcher
User experience consultant working at my undergraduate university teaching Statistics and Cognitive Psychology. My academic research interests include psychometrics and statistical modeling, as well as the impact of regulating emotions and stress on cognitive ability. Learn more at my Academic Website cjschmank.netlify.app