Facebook Advertisement Campaign
YourTrek was an interactive website and application proposal for Claremont Graduate University’s User Experience Strategy and Design (CGU 350UX) course. During this course we had to create our own UX product for a final project geared towards the generation of a speicif value innovation proposition that solved a hypothesized and validated user problem in the LA county area.
During a period of custormer discovery provisional personas were established, user interviews were carryied out, and competitive analyses on products currently in the market were completed. Additionally, online research was conducted using Facebook’s ad services. Conversion rates were determined when a user clicked our download button.
For a link to a slide deck presentation of the Facebook Advertisements for Conversion press the Slides button at the top of the screen above.
Christopher J. Schmank, PhD
Assistant ProfessorStatistics Consultant
During my doctoral studies at Claremont Graduate University I had the opportunity to complete an internship with Hit Point Studios in Los Angeles, CA. This first-hand UX research experience led to several additional consulting positions where (a) competitive analyses and competitive analysis briefs, (b) in-application user experience research, and (c) writing for in-game Non-Playable Character responses were some of the outcomes of the experienece. Additionally, I served as the graduate teaching assistant for every User Experience course offered at Claremont Graduate University consisting of courses on Strategy and Design (PSY 350UX), Usability Testing and Interaction Design (PSY 350UT), and User Experience Research Methodology (PSY 350UR).