Your Trek - Provisional/Validated Personas

YourTrek was an interactive website and application proposal for Claremont Graduate University’s User Experience Strategy and Design (CGU 350UX) course. During this course we had to create our own UX product for a final project geared towards the generation of a speicif value innovation proposition that solved a hypothesized and validated user problem in the LA county area.

During a period of custormer discovery provisional personas were established, user interviews were carryied out, and competitive analyses on products currently in the market were completed. Consequently, we had to establish provisional personas and then validate these provisonal personas with in-person interviews that were conducted outside of an REI in Rancho Cucamunga, CA.

For a link to a slide deck presentation of the Provisional/Validated Personas press the Slides button at the top of the screen above.