Competitive Analysis | User Experience Portfolio

Consulting Work - Here.LA and Reality Smash

Sat, 02 Jul 2022 00:00:00 +0000

During my doctoral studies I worked as a consultant on two user experience research projects conducted for Here.LA and Reality Smash—two companies interested in eXtended Reality (XR) and how XR products can lend itself to various pain points in urban planning and mental health, respectively.

A lengthy competitive analysis and a highly condensed competitive analysis brief was created for HereLA looking for various architecture and urban planning applications that were currently in the market using any type of XR (i.e., Augmented Reality or Virtual Reality) technology.

Additionally, extensive research on specific use cases concerned with XR and mental health was conducted and a highly condensed competitive analysis breif was created for Reality Smash. Another interesting aspect of this research was that alternative therapies and alternative substance therapy use cases were also researched and explored.

Competitive Analysis and Competitive Brief

Fri, 06 Mar 2020 00:00:00 +0000

YourTrek was an interactive website and application proposal for Claremont Graduate University’s User Experience Strategy and Design (CGU 350UX) course. During this course we had to create our own UX product for a final project geared towards the generation of a speicif value innovation proposition that solved a hypothesized and validated user problem in the LA county area.

During a period of custormer discovery provisional personas were established, user interviews were carryied out, and competitive analyses on products currently in the market were completed. Consequently, during the course we used our time learning how to conduct competitive analyses and present executive competitive analysis briefs.

For a PDF version of the Competitive Analysis press the PDF button at the top of the screen above.

For a link to a slide deck presentation of the Executive Competitive Analysis Brief press the Slides button at the top of the screen above.