UX

General usability of the AuthentiCare 2.0 app was assessed and a usability test plan was created as a means of making the app more streamlined.

Worked as a User Experience research consultant for several companies interested in eXtended Reality (XR) technology.

Rapid prototyping and user experience research conducted using YourTrek solution prototype.

Facebook Ad Campaigns were undertaken to assess conversion rates of YourTrek Landing Page.

Competitive Analysis was conducted and an Executive Competitive Brief presented regarding the current marketplace and oppotunities for YourTrekfs.

Provisional Personas were validated using user research and in-person interviews.

Mockup Workflows created in Figma for YourTrek feature experience of Logging In, Selecting a Featured Trek, and Forgotten Passwords.

Wireframes created in Figma for YourTrek feature experience of finding new treks and recording trek.